Here at Move, we bring both an analytical approach and a creative flair to B2B marketing. As a ‘purely B2B’ marketing agency, we’ve developed a well-established strategic framework for success. With this, we create effective marketing for globally integrated marketing campaigns each and every time.
Move operates along the principles of our 8 Moves for B2B Marketing. We’re not an ad-hoc support agency. We partner with our clients to create strategic, long-lasting change and engineer robust marketing plans that set them up to succeed.
| Move 1: Defining the Marketing Landscape |
| Move 2: Competitor Analysis |
| Move 3: Building Messaging, Branding & Positioning |
| Move 4: Identifying Media & Marketing Channels |
| Move 5: MarTech Stack |
| Move 6: Establishing Goals & Objectives |
| Move 7: Developing a Marketing Action, Budget & Timeline |
| Move 8: Reporting Loop and Continuous Optimisation |
"Free strategy call to figure out your industrial marketing problem
"8 moves of B2B" audit, strategy preparation and review process
6-month tactical demand capture package targeting the 5% of the market actively searching for your products
12-month strategic demand generation package for brand building and targeting the remaining 95% of the market
Free strategy call to figure out your industrial marketing problem
"8 moves of B2B" audit, strategy preparation and review process
6-month tactical demand capture package targeting the 5% of the market actively searching for your products
12-month strategic demand generation package for brand building and targeting the remaining 95% of the market
Our expert team of industrial marketers helps manufacturers communicate with their target audiences. The case studies below showcase some of the real results that have transformed our clients’ businesses.
Based in Cleveland, USA, Earnest Machine is a 75 year old global master distributor and manufacturer of industrial fasteners. Recognising a lack of focus and different route to market in Europe, Earnest began searching for a partner that understood manufacturing businesses and B2B buyers to help build brand awareness and increase engagement in the UK and Europe. Move undertook a comprehensive “8 moves of B2B” strategic analysis of Earnest’s position in the market, creating a manufacturing marketing strategy and then proposing an integrated, multichannel 12-month programme of marketing activity with which to tackle the company’s global objectives. Move has since begun to change perceptions of Earnest and started the journey towards its stated objective of becoming the premier brand for industrial distribution solutions.
“I am incredibly impressed with the management, technical know-how and talent at Move. We operate in a highly nuanced industry with a steep learning curve. The team at Move has met this head-on and with eager minds, patience and professionalism to consistently deliver great strategy, digital work and content that gets results.”
Patrick Ginnetti, Director of Marketing
Delta Scientific is a Canadian and US distributor of high quality lab products. The company approached Move with a view to a comprehensive overhaul of its entire marketing strategy in order to reposition itself within the highly competitive North American lab equipment marketplace. Our first port of call was to lean into our unique “8 moves of B2B” strategic planning framework to understand where the brand was and where it needed to be in terms of engaging with its target audience of key decision makers and B2B buyers. Move has since completed a rebrand for Delta as well as building a brand new e-commerce website for the company’s 500,000 products and rolling out a range of new digital assets. This has been transformational, with the company seeing a 102% increase in online sales and increasing its employee headcount by 40% since first working with Move.
“Move Marketing has been nothing short of amazing to work with. Each member of the Move team has been friendly, knowledgeable, and professional throughout our experiences with them. We’ve entrusted Move with the strategy and creation of all of our digital and marketing content for the past few years and we look forward to continuing to work with them in the future.”
David McGuinness, Marketing Specialist
Goodfellow Corporation is a leading provider of research materials for industry and academia. Its products are used on a wide range of projects, from everyday building products to space shuttles and the large hadron collider. Initially engaging with Goodfellow several years ago, we have taken the company on a journey from being purely product-focused, to putting international marketing at the heart of their business strategy. Using our “8 moves of B2B” framework, we set a baseline from which we produced a multi-year marketing strategy with tangible recommendations on how to increase lead generation, sales and brand awareness amongst the company’s target audience. Since engaging with Move, Goodfellow has seen a remarkable transformation in terms of how the brand is perceived amongst B2B decision makers in the marketplace as well as more tangible growth with a 54% increase in website traffic, 765% ROI from paid campaigns and an overall 50% growth in sales turnover.
“Historically our approach to marketing had been a little reactive – we had worked with the same partners over more than a decade but felt that they were no longer challenging us to achieve the best return from our budget. We decided to search for an internationally-focused, integrated and full service agency which could give us a strategic baseline as well as a more dynamic and creative approach to our brand. Move has completely transformed our marketing effort and the results so far have been exceptional.”
Stephen Aldersley, Chief Executive Officer
Book an initial 30-minute discovery call with our Founder and MD, Alex Cairns.
On the call we will discuss your key industrial marketing challenges and goals and how to make sure you have a strategy that aligns with these.
